{"id":22679,"date":"2021-08-25T00:08:36","date_gmt":"2021-08-25T00:08:36","guid":{"rendered":"https:\/\/northmoregordon.com\/?p=22679"},"modified":"2022-02-08T22:52:53","modified_gmt":"2022-02-08T22:52:53","slug":"is-it-climate-action-or-is-it-just-greenwashing","status":"publish","type":"post","link":"https:\/\/northmoregordon.com\/articles\/is-it-climate-action-or-is-it-just-greenwashing\/","title":{"rendered":"Is it climate action or is it just greenwashing?"},"content":{"rendered":"\n<p>It appears that sustainability and climate action is finally hitting the mainstream. More and more companies are making climate announcements and publishing their net zero&nbsp;commitments.&nbsp;<\/p>\n\n\n\n<p>To capitalise on the growing demand for environmentally sound products and services, there is a risk that companies spend more time and money on marketing their product or brand as \u201cgreen\u201d rather than implementing actual business practices that minimise environmental impact. This is called greenwashing.&nbsp;<\/p>\n\n\n\n<p>In the short term, greenwashing is tempting. Cutting emissions is hard work! You\u2019ll need&nbsp;buy-in&nbsp;from the board,&nbsp;funding, maybe&nbsp;even&nbsp;an overhaul of your business model.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Why not pay some clever marketing people to come up with a new campaign that makes it look like you\u2019re tacking that pesky climate problem so you can buy some time and save some money?&nbsp;<\/p>\n\n\n\n<p>In reality, the coalescence of&nbsp;<a href=\"https:\/\/time.com\/5904762\/australia-bushfires-climate-change-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">extreme climate events<\/a>,&nbsp;<a href=\"https:\/\/www.apra.gov.au\/news-and-publications\/apra-releases-guidance-on-managing-financial-risks-of-climate-change\" target=\"_blank\" rel=\"noreferrer noopener\">emerging of regulatory pressure<\/a>&nbsp;and&nbsp;changing consumer and&nbsp;<a href=\"https:\/\/www.afr.com\/companies\/energy\/big-investors-warn-australia-on-climate-change-20210622-p5833k\" target=\"_blank\" rel=\"noreferrer noopener\">investor sentiment<\/a>&nbsp;means that there won\u2019t be much time before the climate risk becomes a reality.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/northmoregordon.com\/wp-content\/uploads\/2021\/08\/shutterstock_43510282-1-1024x640.jpg\" alt=\"\" class=\"wp-image-22682\" width=\"748\" height=\"466\"\/><\/figure>\n\n\n\n<p><strong>So, how do you assess the robustness of your climate action strategy?&nbsp;<\/strong><\/p>\n\n\n\n<p>You&nbsp;may want to&nbsp;start by&nbsp;understanding&nbsp;your business\u2019s&nbsp;context and drivers in relation to climate change. This may include stress testing your business strategy using the&nbsp;<a href=\"https:\/\/www.fsb-tcfd.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Task Force on Climate-related Financial Disclosures (TCFD) framework<\/a>&nbsp;and start transparently reporting the risks and opportunities your business faces.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>The framework allows you to put climate change in the context of your business and will result in:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Having an effective and comprehensive climate-related risk assessment,&nbsp;<\/li><li>Making better-informed decisions on where and when to allocate your capital, and&nbsp;<\/li><li>Planning strategically to address risks and exposures over the short,&nbsp;medium&nbsp;and long term.&nbsp;<\/li><\/ul>\n\n\n\n<p>Once the risks are understood,&nbsp;it is important to&nbsp;develop and deliver&nbsp;a carbon and energy management framework&nbsp;that&nbsp;underpins the&nbsp;implementation&nbsp;of your carbon strategy.&nbsp;<\/p>\n\n\n\n<p>Collectively at&nbsp;Northmore&nbsp;Gordon, we have over 100 years of experience&nbsp;specialising&nbsp;in <a href=\"https:\/\/northmoregordon.com\/carbon-management-services\/\">energy and carbon strategy management<\/a> and this&nbsp;has informed the development of&nbsp;our&nbsp;<a href=\"https:\/\/northmoregordon.com\/quiz\/carbonhealth\/\" target=\"_blank\" rel=\"noreferrer noopener\">Carbon &amp; Energy Health Check<\/a>.&nbsp;Comparing&nbsp;against&nbsp;best-practice&nbsp;will uncover&nbsp;gaps&nbsp;in your strategy that&nbsp;could be&nbsp;hindering your energy and carbon performance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Just remember, long term carbon targets without interim goals or a plan to realise, may turn out to be a little more than greenwashing.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It appears that sustainability and climate action is finally hitting the mainstream. More and more companies are making climate announcements and publishing their net zero&nbsp;commitments.&nbsp; To capitalise on the growing demand for environmentally sound products and services, there is a risk that companies spend more time and money on marketing their product or brand as&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[71,69,60,146],"class_list":["post-22679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-carbon-emissions","tag-climate-change","tag-renewable-energy","tag-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.3 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is it climate action or is it just greenwashing? - Northmore Gordon<\/title>\n<meta name=\"description\" content=\"What is greenwashing? 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